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For Purr-Babies and Purr-Parents

  • Fluff and boots Label

    Premium, High-Quality Products Made in Europe with a Modern, Trendy Aesthetic to

    Elevate and Complement Your Lifestyle

  • Fluff and boots Cat on knead it pad

    Created and Designed with Feline Behavior, Needs, Lifestyle and Wellbeing in Mind to

    Optimize Comfort, Joy and Functionality

  • Fluff and boots Lifestyle with suitcase

    Lightweight and Portable, Great for Travel and Easy to Move from Room-to-Room to

    Enjoy Convenience in Style

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Product spotlight

Knead-it Pad™

Purr-parents need it, Purr-babies knead it.

Our innovative Knead-it Pad was created by our founder, Ashley, after realizing nothing was suitable on the market to easily accommodate her cats’ kneading (aka “biscuit making”), especially with movement from room-to-room, while traveling, or in a multi-cat household. 

After months of testing prototypes and evaluating materials, Ashley’s concept came to life.  The proprietary design includes a combination of durable, shock absorbent materials to provide a surface that’s pliable and conducive to kneading while being lightweight, slim, portable and resistant to claw penetration.

The Knead-it Pad has many benefits, but most importantly we’re proud that it supports feline wellbeing by encouraging and accommodating kneading; an instinctual behavior which provides feelings of comfort, security and happiness.

Really Knead-it 3-Pack Fluff & Boots
Really Knead-it 3-Pack Fluff & Boots

Why you need

the knead-it pad

Lightweight, Compact & Portable

Not a bulky blanket or pillow, making it easy to move from room-to-room and store around the house.

Multi-cat household? The Knead-it Pad’s compact, slim design lets you pamper your entire cat crew without compromising space or adding clutter (hint: explore our discounted 3-pack).

It’s also perfect for travel, road trips and quality bonding time with your purr-baby (almost) anytime, anywhere.

Protect Skin, Clothes & Furnishings

The unique, durable design of the Knead-it Pad provides superior protection against claw penetration and stays in place better than an easily scrunched-up blanket.

The Knead-it Pad can also be placed on top of furnishings where your purr-baby might already have a habit of kneading to prevent further snagging and damage (i.e. protect your favorite decorative pillow or cashmere throw).

Let Your Purr-Baby Express Love

Kneading is an instinctual feline behavior and it’s important for cats to express it as it provides comfort, security and happiness. Lap kneading is also a great way for purr-babies and purr-parents to bond and show mutual affection.

We’re proud the Knead-it Pad makes it easy to accommodate this natural instinct which evokes love, calm and comfort, in turn supporting overall feline wellbeing.

Remove Shedded Hairs with a Quick, Easy Swipe

Let your purr-baby knead anytime without having to pull a blanket or pillow full of hair on your lap, especially if you’re (trying) to head out the door.

Thanks to its slim, compact design, the Knead-it Pad can be easily “de-haired” with a quick swipe of a lint roller or handheld vacuum.

P.s. the pad’s cover is machine washable, simply remove the insert before washing.

Support Awareness of the Cruelty of Declawing

Each Knead-it Pad comes with an info card to amplify awareness of the severe pain and long-term discomfort caused by declawing. Unfortunately, many Americans are still unaware that the procedure is an inhumane amputation with devastating consequences for a cat’s wellbeing.

To help spread the word, we encourage our customers to take a photo of the info card and share it across social media with #dontdeclaw and #wegiveafluff.

Together, these small things can make a big difference.

Use of Eco-Friendly, Natural Materials

The Knead-it Pad insert is made of a unique blend of coconut fiber (derived from discarded coconut husks, a byproduct of coconut farming) and natural latex (plant derived), making it an eco-friendly option due to the renewable nature of these raw materials and low energy consumption during production.

These natural materials exhibit antimicrobial properties and both are dust mite resistant.

Lightweight, Compact & Portable

Not a bulky blanket or pillow, making it easy to move from room-to-room and store around the house.

Multi-cat household? The Knead-it Pad’s compact, slim design lets you pamper your entire cat crew without compromising space or adding clutter (hint: explore our discounted 3-pack).

It’s also perfect for travel, road trips and quality bonding time with your purr-baby (almost) anytime, anywhere.

Protect Skin, Clothes & Furnishings

The unique, durable design of the Knead-it Pad provides superior protection against claw penetration and stays in place better than an easily scrunched-up blanket.

The Knead-it Pad can also be placed on top of furnishings where your purr-baby might already have a habit of kneading to prevent further snagging and damage (i.e. protect your favorite decorative pillow or cashmere throw).

Let Your Purr-Baby Express Love

Kneading is an instinctual feline behavior and it’s important for cats to express it as it provides comfort, security and happiness. Lap kneading is also a great way for purr-babies and purr-parents to bond and show mutual affection.

We’re proud the Knead-it Pad makes it easy to accommodate this natural instinct which evokes love, calm and comfort, in turn supporting overall feline wellbeing.

Remove Shedded Hairs with a Quick, Easy Swipe

Let your purr-baby knead anytime without having to pull a blanket or pillow full of hair on your lap, especially if you’re (trying) to head out the door.

Thanks to its slim, compact design, the Knead-it Pad can be easily “de-haired” with a quick swipe of a lint roller or handheld vacuum.

P.s. the pad’s cover is machine washable, simply remove the insert before washing.

Support Awareness of the Cruelty of Declawing

Each Knead-it Pad comes with an info card to amplify awareness of the severe pain and long-term discomfort caused by declawing. Unfortunately, many Americans are still unaware that the procedure is an inhumane amputation with devastating consequences for a cat’s wellbeing.

To help spread the word, we encourage our customers to take a photo of the info card and share it across social media with #dontdeclaw and #wegiveafluff.

Together, these small things can make a big difference.

Use of Eco-Friendly, Natural Materials

The Knead-it Pad insert is made of a unique blend of coconut fiber (derived from discarded coconut husks, a byproduct of coconut farming) and natural latex (plant derived), making it an eco-friendly option due to the renewable nature of these raw materials and low energy consumption during production.

These natural materials exhibit antimicrobial properties and both are dust mite resistant.

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  • Fast Shipping

    Orders ship within 24 hours (excluding weekends and holidays). Delivery time is typically 2-5 business days.

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    Our products are uniquely designed and available only on our website. 

  • EUROPEAN MADE

    We work with best-in-class manufacturers to ensure ethical products with exceptional quality and luxury design aesthetic.

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P.s. We pledge to never solicit donations from our community and customers.  Since our revenue and profits will be responsibly allocated, your support via product purchases and loyalty as a customer drives our Pawesome Mission to support our non-profit partners.  Plus we know many of you are already generously giving and will act autonomously if inclined to do so.  We may occasionally ask for your help in spreading awareness of certain initiatives (i.e. Don’t Declaw!), but only with the help of your keyboard, not your wallet :)

Need Help?

Where are your products made?

All of the lifestyle goods in our current collection are made in Poland where our manufacturer upholds exceptional craftsmanship, quality and European design. We proudly make all of our products in countries with protections for cats and dogs (i.e. where they are not “farmed” and slaughtered for meat and trade). 

Where is your company based? Do you ship internationally?

Our company is based in Nashville, Tennessee, USA. Although our initial store launch and shipping will be limited to the US market, we will soon be expanding to most European countries in early 2025.

How much is shipping?

Shipping is free on orders of $150 or more within the contiguous US.  For orders $149.99 or less there is a flat rate option of $10.95 for standard ground shipping or $18.95 for express shipping.  For Alaska and Hawaii there is a standard ground shipping flat rate of $15.95.  You can view our full shipping policy here.

Do you accept returns?

Yes, however please note there is a $10.95 return fee which covers the return shipping, return processing, product inspection, and restock fees.  Returns must be requested within the 20-day return window and products must be unused and accompanied by its tags and packaging.  Please view our full return policy here.